Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.fashionablefloof.com (the “Site”). 

PERSONAL INFORMATION WE COLLECT 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Personal Information is also received from third parties and other sources. 

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.  We refer to this automatically collected information as “Device Information.” 

We collect Device Information using the following technologies: 

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.  For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card details), email address, and phone number.  We refer to this information as “Order Information.” 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

HOW DO WE USE YOUR PERSONAL INFORMATION? 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION 

We share your Personal Information with third-party marketing partners for commercial purposes.  For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. 

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We work with advertisers and/or merchant partners ("Advertisers") to advertise Fashionable Floof’s products, and you agree that we may provide information (such as email address, cookies and IP addresses for online advertising and your name and address for physical mailers) to our Advertisers, in order for that Advertiser to select the appropriate audience for those advertisements and/or offers.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by going to the following sites:

Facebook – https://www.facebook.com/settings/?tab=ads
Google – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

You can always opt not to disclose information to us, but keep in mind some information may be needed to register or to take advantage of some of our features.

You may be able to add, update, or request the removal of Personal Information as explained above.  When you update information, however, we may maintain a copy of the unrevised information in our records.  You may request that we not share your personal information with third parties for direct marketing purposes or that we delete your personal information from our database by emailing us at fashionable.floof@gmail.com.  Please note that some information may remain in our records after the removal of such information from your account (including, without limitation, in back-up records that we create automatically or information regarding purchases of products).  We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally.

California Users

The following applies only if you are a resident of California.  Under California’s “Shine the Light” law (CA Civil Code §§ 1798.83-1798.84), California residents are entitled to contact us and ask for a notice describing what categories of Personal Information we share with third parties for their direct marketing purposes.  Please note we do not share your Personal Information with any third parties for their direct marketing purposes.  If you would like to exercise this right, please contact us through the contact information below.

TEXT MESSAGING

By subscribing to Fashionable Floof’s text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via an automatic telephone dialing system or other technology.  Message frequency is recurring.  Consent is not a condition of purchase.  Message and data rates may apply.  Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support.  You may receive an additional text message confirming your decision to opt out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at fashionable.floof@gmail.com.